Google Analytics 4 (GA4) Performance Report | 2025
This project focused on analyzing user behavior, traffic sources, and engagement patterns for the Google Merchandise Store using GA4. I assessed key metrics like revenue growth, mobile vs desktop trends, and organic search performance to make actionable marketing recommendations.
Skills Demonstrated:
– Marketing Analytics
– Data-Driven Strategty
– Channel-Specific Budget Allocation
– Performance-Based Targeting
These skills are essential for roles in paid marketing, CRM, and performance strategy. They support campaign optimization, ROI improvement, and customer journey planning in any fast-paced business or agency environment.
British Airways CRM and Email Drip Campaign Strategy | 2025
This project focused on solving real CRM and retention issues for British Airways by redesigning their post-travel customer journey. I conducted a full analysis of BA’s loyalty gaps, mapped customer pain points, and developed a drip email campaign to boost engagement and repeat bookings among high-value business travelers.
Skills Demonstrated:
– CRM Strategy & Customer Segmentation
– Journey Mapping & Pain Point Analysis
– Drip Email Campaign Planning
– Personalized & Targeted Communications
– Hubspot CRM
These skills directly apply to roles in Customer Relationship Management, retention strategy, and lifecycle communication. They enable brands to reduce churn, improve loyalty, and drive measurable ROI from digital campaigns.
Saucy Bottoms SEO Audit and User Experience Testing | 2025
I conducted a comprehensive SEO and usability audit for Saucy Bottoms, a Canadian cloth diaper rental brand. This included analyzing technical SEO, on-page content, user testing, content gaps, site structure, and backlink profile to identify growth opportunities.
Skills Demonstrated:
– Technical SEO (Screaming Frog, PageSpeed Insights)
– On-Page Optimization (Meta Titles, H1s, Descriptions)
– UX Research and Usability Testing
– Content Strategy and Keyword Research
– Link Building and Competitor Analysis
This project reflects core marketing skills used in SEO strategy, CRO, and content planning. These skills are critical for improving search visibility, boosting engagement, and driving organic growth for any digital brand.
Research on Marketing Canadian Indigenous Content | 2025
This project critically evaluated how Netflix markets Indigenous content within Canada. I compared its current practices with competitors like Disney+, highlighted policy gaps, and proposed data-backed strategies to improve visibility, cultural alignment, and community engagement.
Skills Demonstrated:
– Corporate Communication & Strategic Marketing
– Market Research and Methodology
– Policy Analysis (CRTC, Online Streaming Act)
– Competitor Benchmarking (Disney+ Model)
– Campaign Strategy and Inclusion Branding
These skills translate into roles focused on inclusive brand communication, ethical marketing, and policy-aligned media strategy. These are critical and vital for global brands navigating cultural responsibilities.
Full-Funnel Content Marketing Strategy for Detour Coffee | 2024
In a team, we developed a comprehensive multi-channel marketing plan for Detour Coffee Roasters, focused on increasing online sales, brand awareness, and customer engagement. My work included persona development, journey mapping, SEO audit, competitor analysis, campaign planning, content creation, podcast production, and social media copywriting.
Skills Demonstrated:
– Content Strategy & Calendar Planning
– Audience Segmentation & Persona Design
– SEO, Social Media Audit and Channel Optimization
– Storytelling, Script writing and Podcast Hosting
– Cross-Platform Campaign Execution
These skills translate directly into digital marketing, brand management, and content leadership roles. Through these , we focus at enabling businesses to grow online presence, strengthen community ties, and increase sales through strategic, creative content.
PPC Campaign for Nova Grooming | 2024
In a pair, we created and managed a full-scale Google Ads PPC campaign for Nova’s Father’s Day promotion, targeting both new and returning customers across Canada. The campaign focused on Nova’s skincare, body care, hair, and beard kits, with geo-targeting, keyword strategy, ad copy, landing page design, and performance forecasting.
Skills Demonstrated:
– Paid Search Strategy & Campaign Structuring
– Keyword Research and CPC Forecasting
– Landing Page Optimization
– Budget Planning and Revenue Estimation
– Geo-Targeting and Seasonal Ad Scheduling
This project showcases essential advertising skills for performance marketing roles. Our aim is to drive ROI through targeted ads, conversion-focused creatives, and data-led budget decisions.