About Pukka Padel
Pukka Padel is a bootstrapped UK-based padel brand offering B2C court bookings, B2B equipment sales, and a franchise model for court installations under its branding.
As the brand looked to expand, there was a need for a unified identity that could guide its positioning across different customer types and business models.
The Challenge
While the product and services were ready to scale, Pukka Padel lacked a clear brand strategy to support its growth across B2C, B2B, and franchise verticals. Without strategic positioning, marketing efforts risked being fragmented and unmemorable across all their channels.
My Role
I led the creation of a full-funnel brand strategy and identity development, aligning Pukka Padel’s philosophy with its business model. This strategic direction became the foundation for creative visual identity, voice, and all marketing communication. This helped ensure cohesion from pitch decks, product branding to digital ads and marketing assets and collateral.
The Solution
I translated the business goals into a compelling brand identity:
- Audience-Aligned Brand Strategy
I defined a core positioning that resonated across all three customer types, like sport-driven, premium, and community-first. This helped inform marketing language, messaging pillars, and tone of voice across platforms. - Marketing-Driven Visual Identity
I designed the logo, color palette, typography, and application rules that reflected the brand’s competitive yet inclusive spirit. Every visual choice was tied back to how it would perform across marketing channels like web, social, and partnerships.
The Result
The strategy created a launchpad for scalable growth and awareness:
- Unified branding that worked across B2C, B2B, and franchise streams
- Stronger customer recall through consistent, high-impact messaging
- Marketing-ready brand assets, enabling smoother campaign execution and partner onboarding
- Increased credibility in partnership and investor conversations
Pukka Padel now moves forward with a brand identity that caters to all their audience segments.