Yoast Plugin Optimization Overview
This website utilized the Yoast SEO plugin across all pages to optimize on-page SEO elements, including titles, slugs, meta descriptions, focus keyphrases, and readability. Across 10 pages, each page was manually configured with SEO settings using unique focus keyphrases. Based on the analysis, the website demonstrates great use of the Yoast plugin, indicating substantial optimization. However, due to repeated issues such as missing outbound links, missing focus keyphrases in introductions, and suboptimal keyphrase distribution, it falls short of the “excellent” rating.
Overall, the Yoast SEO plugin has been used effectively.
- Pages like Case Study 01, 02, and 03, as well as the Homepage, show “Good” readability and have consistently used the focus keyphrase across the title, slug, and description.
- Some pages (e.g., LinkedIn Posts, Skills, and Certificates) lack minimum content length or show missing outbound/internal links, reducing the effectiveness of optimization.
Strengths:
- All pages have unique meta descriptions within the recommended character count.
- Most pages follow optimal text length, sentence length, and passive voice guidelines.
- Readability scores are mostly green across pages, meeting Yoast’s best practice criteria.
Areas for Improvement:
- In some pages, keyphrases are missing in introductions and subheadings on multiple pages.
- Several pages lacked outbound links and internal linking.
- Alt tag usage for images was affecting overall SEO scores due to inconsistency.
Yoast Plugin Optimization Rating:
🟡 Great use of the Yoast Plugin
(Substantial optimization achieved, but not all content fully optimized.)
Image Optimization Overview
Image SEO was partially implemented. While featured images are used effectively, not all pages can possibly have some or the other image due to the nature of its content. According to the Yoast SEO analysis, image keyphrases were flagged as incomplete on:
- Academic Projects
- Case Studies 01, 02, and 03
- Design and Branding Projects
- Skills Page
- LinkedIn Posts
Image Optimization Rating:
🔴 Minimal optimization — images are present on few pages but lack keyword-rich alt tags across most pages.
Recommendations for Improvement
Even though we tried to achieve maximum optimization, we had some restrictions. To achieve better optimization, we could possibly tweak things around following recommendations:
- Optimize alt text for all images with clear, keyword-based descriptions.
- Add focus keyphrases in the first paragraph of each page.
- Ensure keyphrases appear in all subheadings.
- Use relevant outbound links on every page (e.g., link to external tools, certifications or platforms).
- Add internal links between case studies and project pages to improve crawlability.